As a premium Ghostwriter, you’re building a 1-person business.

Sounds cool, right?

But here's the fact:

Most freelancers fly blind and adopt a "hope it works out" strategy.

But you never figure out how to push and pull to increase your income or reduce the work hours.

Let me clear this up with an example:

If a client asks, "Can you take on more work?" you agree without being honest, even if your schedule is packed.

Then another client asks, "Can you take on more work?" and you agree again. Then another. And another.

The cycle repeats until you find yourself burnt out, working harder than ever, and your income has barely gone up.

In a nutshell:

The entire game of ghostwriting depends on efficiency and profitability.

Where you work with the fewest number of clients, for more money, in the least amount of time.

If you're considering yourself as a 1-person business, you've to be brutally honest with yourself about:

• Time [How much time you have]

• Units [How many clients you can work with at 1 time]

• Cost [How much each client is willing to pay you]

With this in mind, let's talk about how to improve each of these 3 factors.

Factor #1: Time

I read an article that completely changed the way I approach my freelancing gig.

"You're either working IN the business or working ON the business."

• Working IN the business means performing the work

• Working FOR the business means improving how the work gets performed.

The majority of freelancers work IN the business.

Which is good.

But if you devote some time to work ON the business, you create efficiency to maximize your time going forward.

• You'll have time to build systems

• You'll have time to learn new skills

• You'll have time to create templates

How will you solve this?

An easy solution is to hold yourself accountable and stop working at 100% all the time.

Leave a few hours per week with the sole purpose of working ON your business.

And that time should be spent on:

• Taking courses and investing in your own skills

• Experimenting with new tools to ease your work (like ChatGPT)

• Creating templates so every new project doesn't have to start from the beginning.

Time invested in yourself and your business is time well spent.

Factor #2: Units

I found myself chasing after every client like a treasure hunter seeking gold.

Little did I know, this approach led me down a path where my efficiency plunged, and I ended up earning 0 money.

Let me clear this problem with an example:

Suppose it takes 1 hour to write an article for a founder and 1 hour to write long-form content on X.

So, as a ghostwriter, you’d think you can write both of these in 2 hours.

But in reality, you can’t.

Because writing an article has different rules than writing a Twitter thread. They’re 2 completing different tasks. They require different information, skills, and formatting.

So, each task demanded 3 hours of dedicated effort.

This is where burnout begins.

How will you solve this?

Less is more.

This works because when you only solve 1 specific problem for 1 specific person in 1 specific way,

Your brain never has to switch contexts.

It solves the same problem for the same person, the same way, over and over again, and as a result, you enter autopilot mode.

Where you can do more tasks in just 20 minutes instead of switching and writing for 3 hours.

Factor #3: Cost

When it comes to maximizing your pricing, you should never be in the business of selling "things."

You should be in the business of selling "outcomes."

Let me clear this up with an example:

Which one do you prefer more?

1. I am a ghostwriter, DM for services

2. I help you position your brand as an authority in your industry.

Of course, the second one.

Why?

Because the first one is a "thing”. Whereas the second one is the "outcome."

And nobody wants to buy things. They want to buy a specific outcome.

How will you solve this?

All desirable outcomes speak directly to human wants and needs.

It doesn't matter what industry you're in, what your niche is, or what service you're providing.

You should always frame your offer as an outcome, not a "thing."

Here's how you can take your service and bring outcomes to life:

• Money: I will give you a full crash course on everything you need to know about email marketing in the digital age.

• Status: I will position myself as an authority to write a weekly newsletter to make a name for your brand.

• Safety: I will take care of everything and ghostwrite your weekly newsletter.

• Connection: I will give you access to my private community of elite email marketers and ghostwrite your weekly newsletter.

• Self-Esteem: I will personally Coach you and help you launch your weekly newsletter, and I will create templates for you to use to streamline your writing process.

Don't sell services. Sell the outcomes.

That's all for today.

Let me know in the comments if you have any doubts.

Also, if you want to explore the world of ghostwriting:

Book a Free consultation call with me - https://calendly.com/manasvisoni/15min