How To Write Authentic Content?

Creativity is the most in-demand skill in the world.

Digital platforms have become extremely competitive with the rise of AI.

You must write authentic content that stands out from the crowd.

Let’s get started:

Whatever type of content you are writing, you are attracting 2 kinds of people:

• Who only wants to learn or consume your content.

• Attracting people that potentially allows you to do for them.

To sell your products and services.

1. Find your interest.

Most people will write a hyper-specific interest like “Psychotic Depression”.

Then they feel stuck writing about this content Because many aren’t interested in it.

Why? Because most of them wouldn't see it as a problem.

You have to start talking about mental health as a whole. By explaining it in 5 stages:

• Not aware

• Problem aware

• Aware of the problem

• Aware that there is a solution

• Now they are aware of your Product

Your audience will fall for your content in these 5 stages.

2. Broaden and break down.

You are attracting 2 kinds of people:

• Who wants to learn or consume your content.

• Attracting people that potentially allows you to do for them and sell your products and services.

For eg if your interests are marketing, Mental health, or Self- improvement.

• You must choose 2-3 different things to write about.

• You have to broaden and break down your content.

• And break them down into subtopics.

Your job is to cover all of the topics you have written.

3. Writing Mechanism.

Always be clear about your writing instead of being clever.

• Show a Clear Problem.

• Show a Clear Solution.

• Show a Clear Conclusion.

Pick any of the topics and start writing and post it.

None of your content will be perfect at first But it just slowly gets better with time.

4. Make your interests interesting.

Of course, everybody writes valuable content.

But how can you make it more interesting to read?

In this tweet below “marketing” is the interest here. What hooked you the most is “ the conclusion”.

which makes readers rethink that:

“Maybe I should start learning marketing to stop being a fool”.

This will get them more introduced to marketing and, they may potentially buy a product or a consultation call, from you.

5. Identify your gaps.

Observations and awareness are the biggest business hacks.

If you were to read your content from the eyes of your audience.

• Would they like it?

• Would they share it?

• Are they authoritative?

• Would they attract potential customers?

And if don’t then, where’s the gap?

• Identify the gap and then close it

• Study the best content structures of big creators

• Use them as training wheels and rewrite them in your own way

That's all for today.

Let me know in the comments if you have any doubts.

Also, if you want to learn more about Copywriting:

• Book a Free consultation call with me - https://calendly.com/manasvisoni/15min

• Or you can buy this course, “The Ultimate Guide to Twitter Growth,” If you are a newbie - https://manasvisoni.gumroad.com/l/ptvub